ELIGIBLE MODELS

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded.  May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.

Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

Offer details:

Purchasers are eligible for one (1) MSF Basic Rider Course incentive during the program period (January 1, 2025 and December 31, 2025). Customer must purchase a new 2024 or 2025 BMW motorcycle to be eligible. Purchasers must have taken the MSF Basic Rider Course or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Proof of eligibility required.

The MSF Basic Rider Course $500 incentive must be applied to original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories. The eligible reimbursement up to $350 will be provided by the dealer.

Offer may be combined with any other monthly retail customer incentive available at the time of purchase for a qualified model (unless specifically excluded in the eligibility guidelines), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2025 and December 31, 2025.  M 1000 R, M 1000 XR, M 1000 RR, and Motorrad fleet do not qualify.  May be combined with another special purchase offer including but not limited to Military/Veteran Program, and Emergency Services.  

Applications not submitted within 30 days of the delivery date are ineligible for this incentive.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice, including model eligibility. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

New, authorized BMW Motorcycles come with a 3 year or 36,000 mile limited new vehicle warranty, whichever comes first. For important details, see the BMW Motorrad Service and Warranty Information booklet or visit an authorized BMW Motorrad Dealer. The 24 -hour roadside assistance begins on the original in-service date. Roadside only goes on dirt roads 40 feet from pavement.

When it comes to overall value, BMW Motorrad leads the pack. Enjoy the open road with confidence and peace of mind knowing you’re equipped with best-in-class ownership perks including up to 3 year or 36k miles and 3 years Roadside Assistance.

^✝Maximum term based on new vehicle purchase, excluding financed vehicles.

*Maximum term. Term varies based on individual models.

Motorcycle Warranty and Roadside Assistance information sourced from respective brand’s US manufacturer websites as of 4/2024.